Benefits for Bomb Pops is a business solutions campaign developed by our team, A-Z Solutions, that aims to provide healthy alternatives to commercial food companies. For our 2022 project, we focused on America’s largest family-owned frozen treat manufacturer, Wells Enterprises. Wells is continuously changing and improving their products to match the quality of industrial standards. They currently own four famously known confection brands: Blue Ribbon, Blue Bunny, Halo Top, and Bomb Pop. Their popsicle brand, Bomb Pop–however, currently incorporates the artificial food dyes, Blue 1 and Red 40. These dyes are contaminated with chemical substances labeled carcinogens, which are scientifically proven to assist in the formation of cancer, diseases, behavioral issues, and other severe health risks by reaching the human tissue. As Bomb Pop integrates the Blue 1 and Red 40 color additives, their popsicles carry a high risk of contributing to various health threats such as ADHD, depression, excessive hyperactivity, irritability, and allergies. Bomb Pop’s brand manager, Ryan Roznowski, and health coach, Megan Brown, expressed their concern for these dangers and agreed to assist us on our journey of bettering the safety of Bomb Pop popsicles. A-Z Solutions presented our problem, purpose, and rationale to Ryan Roznowski, who claimed that this manufacturing issue has been addressed as critical within his team. A-Z Solutions enhanced risk reduction efforts by establishing both a consumer and a manufacturing concern for the dangers of artificial dyes. Our presentation will discuss artificial food dyes, including those of Blue 1 and Red 40, to increase concern for the consequences of widely incorporating these additives into consumer products nationwide.
December 28, 2025